Jon Williams, the trading operations director at John Lewis, said the retailer was expecting a return to 2019 levels. Of the 317 retailers IMRG monitors about a quarter had launched their Black Friday promotions by Friday, a similar number to last year. Amazon, for example, started its sale nearly a fortnight ago, Currys launched deals for its loyalty card holders on 5 November and John Lewis launched its first 900 offers on Friday. In the battle for shoppers rival stores have engaged in one-upmanship by launching deals well before Black Friday. “They will be very high still, it’s just that those volumes are rationalising a bit following astronomical growth in 2020,” he added. Mulcahy said retailers were still upbeat, and for those with good stock holdings Black Friday would be a “banger”. This would be the first time less money was spent online on Black Friday than the year before in the UK since the event was first imported from the US a decade ago.Ĭoncerns about online players’ ability to deliver goods and shortages of some ppular products, such as computers and gaming consoles, may also dampen spending. However, Andy Mulcahy, the strategy and insight director at the online retail trade body IMRG, thinks web sales for November, and Black Friday itself, could be down as much as 10% now shoppers have the option to go in to stores. Black Friday online spending is expected to rise by a fifth compared with last year.

Black friday dato 2021